01
One deck, sent to everyone.
Businesses can spot a mass mailing in seconds.
What works: a short list of companies where you genuinely fit, each approached individually.
SPONSORSHIP AGENCY FOR UK MOTORSPORT
From potential to partnership.
Rex is a sponsorship agency for UK drivers and riders, from grassroots to international level. We find the businesses where your story fits, make the approach in your name and prepare you for the meeting.
Karting · Circuit racing · Rally · Motorcycles · Sim racing
Data-driven research. Human-led relationships.
THE PROBLEM
Why most sponsor approaches go unanswered.
Most drivers and riders approach sponsors the same way, and most businesses ignore it. Four mistakes come up again and again.
02
Asking, not offering.
"Please sponsor me" puts the business last.
What works: lead with what they gain: an audience, content, access and a story they can use.
03
The wrong person.
An email to a general inbox rarely reaches anyone who can say yes.
What works: find the person who owns marketing or partnerships, and write to them.
04
No follow-up, no plan.
One email is easy to miss, and a meeting without a plan rarely goes anywhere.
What works: polite, well-timed follow-ups and a clear proposal for the first meeting.
HOW REX WORKS
Five steps from your story to a sponsor meeting.
- 01
Your story.
We start with you, not a sponsor list: your racing, how you've progressed and what makes you different.
- 02
Your value.
An honest view of what you can offer a business: audience, access, content and the story behind it.
- 03
The right fit.
We research the sectors and companies where your story makes commercial sense. A short list worth approaching, not a mass mailing.
- 04
The approach.
A personal, well-researched approach to the right person, sent in your name, with follow-ups timed properly.
- 05
The meeting.
When a business wants to talk, you get a prepared plan: who they are, what they need and what to propose.
WHAT'S INCLUDED
Everything between your story and the first meeting.
Your commercial story
A clear, honest case for why a business should partner with you.
A sector plan
The industries where your profile genuinely fits, in a sensible order.
A researched shortlist
Companies chosen for fit, with the reasoning behind each one.
The right contacts
Named decision-makers, not general inboxes.
Personal outreach
An individual approach and follow-ups, sent in your name.
A meeting plan
Objectives, questions and partnership ideas for every business that replies.
You own every sponsor relationship. We do the groundwork so you can focus on racing.
WHO WE WORK WITH
UK drivers and riders ready to take sponsorship seriously.
Young drivers and riders
Karting and junior series, and the families behind them.
Club and national racing
Adults of any age racing on their own budget, from club events to national championships.
International level
UK-based competitors stepping up to, or racing in, international series.
Every discipline
Circuit racing, rally, hillclimb and sprint, historic, motorcycle racing and sim racing.
Whether you're funding a young driver, racing on your own budget or stepping up to international level, we'll build your case and open the door.
OUR DRIVERS
The drivers we're working with.
We've just launched and are working with our first drivers now. Names stay private until they're ready to share their news.
Junior car racing
A young driver moving up through a development programme. We're building a partnership case around progression, preparation and content.
Sports car racing
A driver competing in endurance racing, building a partnership story aimed at technology and engineering businesses.
HOW WE CHARGE
A retainer and a success fee.
We work on a monthly retainer, with a success fee on sponsorship we help secure, so part of what we earn depends on your result. We'll explain it properly on a first call, with no obligation.
Start a conversationOUR APPROACH
Data-driven research. Human-led relationships.
Your story first.
We build around who you are, not a template.
Honest about value.
We'll tell you what a business can realistically gain, and we never promise a deal.
Quality over volume.
Fewer, better approaches to the right people.
Racing people.
We're a small team with a background in commercial partnerships and first-hand experience of junior motorsport as a racing family.
QUESTIONS
Good questions to ask an agency.
START A CONVERSATION
Tell us about your racing.
We read every enquiry personally and reply within two working days.